Marketing for small businesses, large or in-between that gets results | Surrey | Sussex | Hampshire
marketing to make your business shine
This is the most important step when building a website that is search-engine friendly. Don’t rely on the words/phrases that you think your target audience would search for to find a company like yours, remove the guesswork and find out exactly what is being searched for. Be as specific as possible, if you are a [...]
When writing any marketing copy make sure you remember that you are trying to entice someone to buy from you. Get to know your audience and what information they will be interested in. They are unlikely to be interested in finding out about you or your company in the first instance, but they will want [...]
Isn’t it frustrating when customers don’t turn up for appointments? My hairdresser got so fed up with this happening – which is lost income as they are extremely unlikely to have another client on stand-by for that very time slot – that they now send a text reminder the day before an appointment. I have [...]
I recently spoke at a women’s networking group lunch about marketing and how small businesses and start-ups have a wide range of marketing tools available to them. As usual, I banged the drum as hard as I could about having an integrated approach when reaching (potential) customers to make sure you reach them in as [...]
