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12 Days of Christmas Marketing Tip 11 Do you have a marketing plan? If not, you are missing a trick … are you an Alice or the Cheshire Cat? “Would you tell me, please, which way I ought to go from here?” asked Alice. “That depends a good deal on where you want to get [...]
12 Days of Christmas Marketing Tip 7 Vary your approach to reach your target audience/s in as many ways as possible – the mantra is integrate integrate integrate. By having an integrated approach when reaching (potential) customers you make sure you reach them in as many ways as possible. Don’t just rely on one marketing [...]
12 Days of Christmas Marketing Tip 2 Create links that the search engines like – when creating links, either to internal pages on your site, or to pages on other sites, make sure you include keywords or phrases in the link text. The text you include in hyperlinks is used by the search engines to [...]
Marketing is a key factor in the success of your business. To be successful you need to have established who your customers are, how you reach them, how you win new customers and how you keep existing customers happy. On top of all this you need to constantly review and analyse what you do to [...]
If a journalist gets in touch and requests information, a photo, a comment, then GET BACK TO THEM QUICKLY. Journalists have deadlines & if you can’t/don’t meet them they they will find what they want from someone else. Don’t hand a competitor this golden opportunity. If you don’t have what they want straightaway then let [...]
Networking may seem daunting if you have never done it before, but there are tricks you can have up your sleeve to make it much easier. Don’t feel you have to sell, sell, sell the first time you meet someone – in fact, this will be seriously frowned upon. Business is about building relationships and [...]
A common mistake made by many small businesses (and large ones, come to think of it!) is to leave their website languishing in cyberspace and forget it’s there, forgetting to update it. If you have a ‘news’ section, for example, what do you think a visitor to your site will think about you and your [...]
By reading at least 3 news sources you will not only be well-informed about what is going on in the world around you, but you will get to know the different styles and track who writes on which topic at each organisation, e.g. BBC website, The Times, Good Housekeeping on day 1. Guardian, local community [...]
Choosing a domain name (web address) for your website is not as easy as it sounds. There are millions of websites, so many words and names have already been taken. If you are just starting out then now is the perfect time to decide on the name of your business at the same time as [...]
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