What’s in your marketing treasure chest? A good idea is to have a box file that you use to store examples of adverts, news releases, direct mail, blog posts, etc that catch your attention – whether they are good … or bad. Every so often, grab a tea/coffee, leave the answer machine to take your [...]
Is the news release dead?
16th February 2012 By 1 Comment
Journalists receive a glut of news releases every day yet may only use 1 or 2 a week. If you couple this with the information that recent figures show that 90% of news releases are never used, it really does beg the question: is the news release dead? There is still a place for a [...]
Top tip – the ‘so what?’ factor
13th February 2012 By 2 Comments
Do you know the most popular pages on your website?
6th February 2012 By 1 Comment
I love Google Analytics – not only is it free (and there is not much in the world that you can say that about!) but it provides a wide range of information about your website – far more than just: “How many people visited my site today?” (although this can be very interesting). I regularly [...]
10 ideas to promote a blog post – part two
21st January 2012 By Leave a Comment
Do you have a blog? If not, how do you add fresh content to your website? Whether it is a search engine robot or an actual living person that visits your website, it is something new and different they want to see every time. Blogs make the addition of new information to your site quick [...]
How social is your marketing?
16th January 2012 By Leave a Comment
12 Days of Christmas Marketing Tip 3 Does your marketing need to be social? If you are not already using social media, e.g. Twitter, Facebook, LinkedIn, Blogging, then you should definitely tip your toe in the social media puddle and see if you ‘get it’ – not everyone does. Social media is everywhere at the [...]
Blooming Business Blogs – webinar & podcasts
3rd January 2012 By Leave a Comment
Back in December I was delighted to be asked to record the first webinar that will launch the new member services provided by The Womens Business Clubs (TWBC) – a networking group for women that I have been fortunate enough to be a member of since 2005, shortly after I started Bojangle Communications. Kelly Stephens, [...]
Top tip – the 7 hit wonder
26th November 2011 By Leave a Comment
I am constantly banging on at my clients about the “7 hit wonder” – that is that it takes, on average, 7 times for someone to be exposed to your brand for them to think: “I’ve heard of them” and for them to think of buying from you. In other words, you need to do [...]
How to get visitors to engage with your blog
19th October 2011 By 1 Comment
Marketing is different now to what it was even a short five years ago. Before this dawn of a new era, marketing was one-way with businesses telling customers/clients what they wanted them to know – that was it. Marketing now is all about engagement and having the ability for businesses and customers/clients to interact. Sounds [...]
10 ideas to promote a blog post – part one
12th September 2011 By 2 Comments
First things first … do you have a blog? If you don’t yet have one then I whole-heartedly recommend you take a look at using WordPress (but that is another story – a post on the virtues of WordPress will be live on this site in a few days, so keep your eyes open). Whether you do [...]
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