Marketing for small businesses, large or in-between that gets results | Surrey | Sussex | Hampshire
marketing to make your business shine
Yuk! The weather in Russell Square has been horrible today, but the sun was shining in the judging sessions with two interesting categories up for grabs. Healthcare was the focus for this morning with campaigns for pharmacies, hand-washing, blood donations, psoriasis and weight loss. The judges spent a long time deliberating the eventual winner with [...]
It was a really interesting morning today hearing about the not-for-profit campaigns. The shortlisted entries were all very different, but there was commonality in terms of effective outcomes that each of them achieved. This was the most hard-fought category so far with a long deliberation by the judging panel. A valuable component of the CIPR [...]
The first post in this series explained that you have to commit time or money to get marketing results – perhaps both. The second post explained what to do if you are in the ‘more time than money’ camp. This third and final post is for you if you are time poor and money rich [...]
Today was short and sweet with just one category judged – Corporate Responsibility. The judges learned more about campaigns for grassroots projects, sustainably-sourced fish, a social investment bank, safety around construction sites, hand-washing and member-owned enterprises. There’s nothing out-of-the-ordinary to report with regards the judging as today’s session went without a hitch, which makes my [...]
Phew! Today was day two of my stint as Secretary to the Judges for the CIPR Excellence Awards. I love this contract as I get to work with many senior PR professionals who are the judges as well as meet other PRs who have been shortlisted in the awards and find out more about their [...]
Well, that’s the first day of judging for the Excellence Awards over and done with. The first category was Financial & Investor Relations which was judged this morning. The enthusiastic bunch of interviewees made the entries a joy to judge. This afternoon was Corporate & Business Communications – a longer session than this morning with [...]
In the first post in this series, I pointed out that you have to commit time or money to get marketing results – perhaps both. This second post covers suggestions of what to do if you are in the ‘more time than money’ camp. Whenever you embark on a marketing adventure, you have to decide [...]
Today is the day … for the 6th year I am part of the judging process for the Chartered Institute of Public Relations’ Excellence Awards – the most prestigious awards for PR work, and today is the first day of judging. Each shortlisted entrant has to come before a panel of respected PR professionals who [...]
Have a clear idea of what you want your marketing to achieve – your Ultimate Desired Result. In other words, what you can see at the top of the mountain in front of you. By keeping in mind what you ultimately want to achieve you will find it much easier to work out what marketing [...]
Getting fit and losing weight are amongst the top resolutions made every year. Some people choose to go it alone and set their own targets, and work out their own fitness regime and diet plan. Others decide their chance of success is greater if they bring in the experts so invest in a gym membership or [...]
