How to write a simple social media strategy in 8 steps

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Hands up if you have a social media strategy in place. My guess is that there are relatively few readers of this blog post waving their hands in the air shouting: “I do. I do. Me. Over here!” However, there will be a lot of people out there hiding behind something, anything, as they know [...]

Your Ultimate Desired Result

Christmas trees

Have a clear idea of what you want your marketing to achieve – your Ultimate Desired Result. In other words, what you can see at the top of the mountain in front of you. By keeping in mind what you ultimately want to achieve you will find it much easier to work out what marketing [...]

What’s going on at Facebook with Newsfeed visibility?

Facebook marketing logo

Who sees my posts on Facebook? I had an email today from the owner of a company following the social media training I did with her franchisees back in the summer and I wanted to share my response on here as it relates to a question I am often asked: “Who can see my posts [...]

The 5 steps to marketing heaven

Business Breakthrough Networking logo

There is a great new networking group in Surrey called “Business Breakthrough Networking”.  It is run by Sue Bown of The Coaching Zone who is a really insightful business coach – Sue has helped me on many an occasion and just by asking a few pertinent questions has made  the fog lift on ideas I [...]

Do you invest in, or spend on, your marketing?

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I have long been a believer that when it comes to marketing, people in business fall into two camps and I thought I would write this post to do some research (allbeit not a very scientific piece of research) into you, my readers’, thoughts. Which camp are you in? Do you believe the amount you [...]

How much would these marketing activities cost me?

The Bojangle approach to strategic marketing

I often get emails from prospective clients who have decided that they want to put in place a couple of marketing activities as they feel either they are missing a trick or that someone they know is doing them and want to do them to.  I received one such email last week and I thought [...]

Ashtead businesswoman wins the double

2012 PRide Winner block

News Release: Issued 5th October 2012. A marketing consultant from Ashtead has won gold and silver awards in recognition of her excellence in public relations and marketing.  Run by the Chartered Institute of Public Relations (CIPR), these PRide awards recognise excellence in public relations by companies across all regions of the UK. Lindsey Collumbell has been [...]

How to pin Facebook photos to a Pinterest board

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Do you use Pinterest as one of your social media tools?  Do you know what Pinterest is/does?  I’ve been playing around with Pinterest for a while now finding out its good and bad points and as like other social media tools (Twitter, Facebook, etc) it is not right for everyone.  If you have a visual [...]

Twitter announces new profile design – header image

Twitter header - cropped

Well, the one certainty in social media is change and this week’s change – or should I say yesterday’s change – is that Twitter now allows you to add a header image to your profile page. This brings how visitors see your Twitter profile page in line with Facebook – which made this change a [...]

Facebook business pages – the rules for cover images

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Did you know that Facebook has rules – and pretty strict ones they are too – about what you cannot include in the cover image on your business page? The change in March 2012 to feature a cover image on your Facebook business page was a welcome step forward to enable businesses to brand themselves [...]