Six agencies battled it out for Outstanding Small Consultancy this morning – all very different to one another. The shortlist included businesses born between 2007 and 2011, specialisms from tech to agriculture, an all-female consultancy and one team who turned up at the panel interview with matching branded T-shirts with their names on the reverse, this was definitely a first since I started working on the awards 7 years ago now and they certainly won’t be a consultancy I will forget in a hurry :0)
As with many of the campaign categories, the judges spent quite a while deliberating the final result (yes, we have a winner but it/they won’t be announced until the Dinner on Monday 28th May … more on that below). Receiving this award is a big thing for whoever wins it, not just because of the doors it will open in terms of new business opportunities, but also the less tangible benefit of the boost to team morale from being recognised by industry peers. Good luck everyone :0).
Being an ex-in-house peep myself, this afternoon’s Outstanding In-House PR Team category is one very close to my heart. What I am about to say is most firmly my view and not that of the CIPR or the category judges, but the quality of work being done by in-house staff is remarkable and they shouldn’t hide their shining star. Agencies are far better at singing from the rooftops about their successes so it was really good to see some brilliant results in the campaigns featured in the entries for this category and for the teams to show how proud they are of their achievements. OK, personal opinion over with.
The teams covered higher education, healthcare, financial services and the public sector with some really innovative approaches to funding and spreading the word about their organisations. Well done to everyone who came along and a special thank you to those who travelled some fair distance from the North and the West.
The CIPR released news today of a second ‘Olympic’ guest at the Awards Dinner. Not only will Olympic Medallist, Colin Jackson, be the MC for the evening, but the Olympic theme continues with Lord Seb Coe KBE being awarded the President’s Medal on the night. If you want to read the full news release then mosey on over to the CIPR website.
As of the end of today 26 out of 28 winners have been decided. If you have not yet purchased tickets to the Dinner – how are you going to pick up your award if you are not there? – then head over to the CIPR website and book your tickets there.
Continuing from yesterday’s statto mode, there is only 4% of the shortlist interviews remaining, so one category … Outstanding PR Consultancy … which will be judged tomorrow morning. So … 150 interviews ticked off and 6 to go. Then it will just leave judging for the special award for the campaign entry that best demonstrates excellent use of measurement and evaluation. By the end of tomorrow all the judging for the 2012 CIPR Excellence Awards will be over.
Roll on the dinner on Monday 28th May.