What is best practice in PR?

PR = Public Relations

Ask 20 PR practitioners what they believe is best practice in pr and you could get 20 different answers – you shouldn’t, but as PR is an art and not a science, what is best practice is up to individual interpretation. What is not up for debate is that for PR to be effective it […]

Government funding for your marketing strategy – Growth Vouchers

Membership

Today marks the start of the final week for businesses to apply for a Growth Voucher from the UK Government.  As a membership organisation you are eligible for up to £2,000 of match-funded support for business advice, including advice on a marketing strategy (see below for eligibility criteria). The programme features 11,500 strategic advisers, and I […]

Public relations in 2015 – outcome of the CIPR Board meeting

Chartered Institute of Public Relations logo

The landscape for public relations is changing, and as a Board member of the Chartered Institute of Public Relations (CIPR) I am fully aware of the implications this has for PR practitioners – whether in-house, agency or independent. The results of the latest CIPR State of the Profession survey were released last month, and last […]

Membership organisations – what I learnt at MEMX15

Memberwise logo

I spent a day this week immersed in the world of membership organisations at the MEMX15 conference.  Run by MemberWise, a network for over 3,000 membership professionals, the day was packed with workshops on a range of subjects, from crowd-sourcing and CPD, to member experience engineering and marketing automation. Being surrounded by other like-minded membership professionals […]