Government funding for your marketing strategy – Growth Vouchers

Membership

Today marks the start of the final week for businesses to apply for a Growth Voucher from the UK Government.  As a membership organisation you are eligible for up to £2,000 of match-funded support for business advice, including advice on a marketing strategy (see below for eligibility criteria). The programme features 11,500 strategic advisers, and I […]

Public relations in 2015 – outcome of the CIPR Board meeting

Chartered Institute of Public Relations logo

The landscape for public relations is changing, and as a Board member of the Chartered Institute of Public Relations (CIPR) I am fully aware of the implications this has for PR practitioners – whether in-house, agency or independent. The results of the latest CIPR State of the Profession survey were released last month, and last […]

Membership organisations – what I learnt at MEMX15

Memberwise logo

I spent a day this week immersed in the world of membership organisations at the MEMX15 conference.  Run by MemberWise, a network for over 3,000 membership professionals, the day was packed with workshops on a range of subjects, from crowd-sourcing and CPD, to member experience engineering and marketing automation. Being surrounded by other like-minded membership professionals […]

Freelance PR, Interim or Independent PR Practitioner – what’s in a name?

Freelance PR or employee

If you are seeking additional public relations support, will you engage the services of a freelance PR, interim or independent PR practitioner?  Is there a difference in the value they add, or do they just have different titles? In the eleven years that I have been self-employed, I have realised that to the people who outsource […]