Do you have a Member Value Proposition (MVP)?

Become a member

Definition: A Member Value Proposition (MVP) offer members a clear reason to join, remain or contribute to the member organisation in terms of what they think is valuable.  An MVP is why a member chooses one organisation or none at all.  An MVP is not a list of member benefits. In days gone by, organisations had […]

CIPR Excellence 2015 – best practice, not good practice

Sarah Pinch FCIPR, CIPR President, kicked off proceedings with a rallying speech about professionalism in PR

The results are in! Last night was a great night for all that is good about PR.  The winners of the 2015 CIPR Excellence Awards were announced at a slap-up binge at Old Billingsgate, London and the room was buzzing – alive with anticipation, excitement, bonne humeur and wonderful camaraderie that is so indicative of […]

Testimonial from membership body – EIGCA

EIGCA logo

I am delighted with the unsolicited testimonial I received today from new membership organisation client, EIGCA (the European Institute of Golf Course Architects).  Julia Green, EIGCA’s Executive Officer knows only too well that membership organisations are a different animal to commercial businesses, and chose me because of my understanding and appreciation of this uniqueness: “We used […]

What is best practice in PR?

PR = Public Relations

Ask 20 PR practitioners what they believe is best practice in pr and you could get 20 different answers – you shouldn’t, but as PR is an art and not a science, what is best practice is up to individual interpretation. What is not up for debate is that for PR to be effective it […]