You have come to this page, presumably, to find out who we have worked for and what we have achieved for them, in order to establish if our experience and knowledge fits with what you and your company needs.
Since we began in 2004 we have worked for companies, both large and very small, business-to-business (B2B) and business-to-consumer (B2C), from pre-start-up to those already taking on the world. The one constant throughout is our approach – we apply the full force of our experience to each client and put in place a plan of action that is bespoke and focused on getting each client to where they want their business to be.
Below is a selection of past and present clients to give a sound idea of what we do – we can’t include them all as there have been quite a few who have benefited from the Bojangle effect since we began trading in 2004. As we don’t have a one-approach-fits-all way of working, what we do for each client is tailored to their specific needs and this has been detailed in the mini case-studies below.
A course of training sessions were booked to enhance the knowledge within their marketing team. Sessions covered: how to write a marketing plan, an introduction to social media, plus writing and issuing news releases. A bespoke media database was created.
Lindsey Collumbell was first selected to be involved with the judging process for the CIPR’s annual Excellence Awards back in 2006. Her role involves facilitating the interviews between judges and shortlisted entrants – an average of 140 interviews over a one month period each year. The fact that Lindsey was asked to reprise this role in 2007, 2008, 2010 and again in 2011 (in 2009 the role was handled in-house) is testament to how well she manages the interview process, ensuring the judging is fair and consistent across all 25+ categories, and her extensive PR knowledge and experience which she brings to each category being judged.
Bojangle Communications was first employed by this association of independent tax consultants back in 2007 to formulate and implement a marketing strategy. Activities undertaken include: direct mail campaigns, search engine optimisation, print management, marketing consultancy.
Ad-hoc activities for this online resource for historuc and listed property projects have included formulating marketing strategies, general marketing consultancy as and when required, drafting expert marketing articles for the benefit of the membership, social media training (specifically on Twitter which has grown to be the most effective method for marketing recruitment).
Successful mumpreneur, Antonia Chitty,and author of this guide to help mums (and dads) get their business idea off the ground, employed Bojangle Communications for a six month period to cover the launch of the Guide. A marketing strategy was put in place which involved a series of emails to tease the already established database before the actual publication date. Coverage in print and online publications was achieved, positioning Antonia as an expert in her field, which worked to enhance the anticipation ahead of the launch. Advance copies were issued to key media for reviews as well as competitions placed to give away copies to members of the target audeince.
This was a six month contract during which Bojangle Communications formulated and implemented a public relations strategy focussed on attracting exhibitors and trade visitors from overseas markets. News articles were secured in traditional media, such as defence publications, as well as adapting stories to be of interest to non-niche publications, e.g. for the electronics industry.
The owners of Design Holidays, a luxury accomodation travel company, wanted to use social media to promote their business and employed Bojangle Communiations to put the wheels in motion and manage the activity. A content and follower strategy was formulated and implemented with the aim of building a Twitter following and increasing interaction on Facebook.
“Lindsey Collumbell demonstrated an excellent understanding of my particular business needs – as a professional osteopath, operating under legal and ethical restrictions – and how they differ from those of the average small business, so that her advice was tailored perfectly for my situation, rather than following a ‘one size fits all’ approach. Her advice on preparing a yearly business plan, on developing a marketing communications strategy and on the nitty gritty of leaflets and advertisements was spot on.” Sue Croft, Owner
The Country Gift Company
Bojangle was employed to formulate and implement a public relations strategy for this online supplier of gifts and wrapped gift baskets. In addition to media relations work a sponsorship deal with the Country Living Christmas Fair was secured which led to a 300% increase in visitors to their website over a four month period around the Fair.
This online retailer of children’s bedroom furniture, bedding, storage, gifts and accessories employed Bojangle to formualate and implement a marketing strategy. Activity included, marketing consultancy and media relations work with coverage secured in national, regional and online publications. The business has since been sold.
“I employed Lindsey to help me create and execute a marketing strategy for my online business. She was always very professional, gave me some sound business advice and was easy to get along with. She was never pushy or demanding just open and knowledgable. I would recommend working with Lindsey.” Andrea Guthrie, Owner
The inspiring and motivational lady behind this company is Sue Atkins, one of the UK’s leading parent coaches. Activity undertaken included, the formulation and implementation of a marketing strategy, copywriting for the monthly e-newsletter, drafting and issuing monthly news releases and articles to position Sue Atkins as an expert across many areas of parenting, a virtual press office sourcing media interviews and fielding media requests, and the formulation and implementation of a social media strategy (specifically blogging and Twitter).
“Lindsey has such a lovely way with her and she makes you feel understood. She is enthusiastic, knowledgeable and extremely experienced and she thinks out of the box with attention to detail. She is passionate about helping small businesses and goes the extra mile at a reasonable and affordable cost. I highly recommend her – give her a call and go from where you are now to where you would like to go!” Sue Atkins, Owner
This start-up wedding planning business required a marketing strategy to launch the business in Woking, Surrey and surrounding areas plus to its niche market as the company specialises in planning weddings for people with accessibility concerns. Activities undertaken included general marketing consultancy plus, copwriting in sync with an SEO specialist, and media relations with coverage secured in local and niche publications.
Jonathan Hunt, an ex-professional football player, is one of a handful of Somatic practitioners in the UK who help relieve stress management, pain relief and successful ageing through exercises. Jonathan required a public relations strategy and management approach – the majority of activity included placing articles in key publications and setting up an e-newsletter system and framwork including drafting of copy.
“Lindsey has been invaluable in helping me to create a public awareness with my new business as a hands-on practitioner. Her knowledge and understanding of how to market and drive traffic to my website has resulted in a significant increase in clients for myself.” Jonathan Hunt (Hanna Somatic Educator)
A printing company started a new division producing bespoke wedding stationery. To promote the launch for this Midlands-based company, news angles that would be relevant to other geographical areas needed to be generated. A national survey was commissioned, the results of which led to news coverage in national, regional and consumer titles leading to multiple sales enquiries.