Not all of the work we conduct for clients can be made public. For example, the marketing strategies we generate for clients are very much private for them, whereas adverts, web copy, news releases or flyers are most definitely public. There are also some clients who request that we do not publicise that they work with us, which is fair enough. Below is a selection of client work we have completed which will hopefully give you more of an idea of our range of skills – please follow the links to find out more.
For clients with a need to reach national and trade media, their news releases are sometimes posted on a distribution site called Response Source – take a look at some of our client releases here. For examples of some of the media titles we have obtained client coverage in, scroll down to the bottom half of this page.
Web copy
Kieon are digital marketing specialists and we were asked to audit the copy on their website. We changed the emphasis to focus on what the client would gain from employing Keion, rather than simply describe what Kieon does. www.kieon.com
Merlin Genealogy Solutions does exactly what it says on the tin … they research your family history for you, and also go the extra mile to research your family home and take photographs of locations of importance to your family. We were contracted to write search-optimised copy for their new website so did keyword research and interpreted the words of business owner, Elizabeth Owen, into copy that ‘spoke’ to her audience.
Expert Articles / Comment
We are often asked to write articles on various elements of marketing for inclusion on websites, especially those for membership organisations who wish to use them to help their members grow their businesses. Examples include: articles on writing a marketing plan and spring cleaning your website on the ProjectBook site, 5 top tips for SEO copywriting on the Ladies at 11 site, and Ten low or zero cost steps to make your business shine for The Womens Business Clubs.
The views and marketing experience of Bojangle director, Lindsey Collumbell, is often requested for inclusion in books. Her advice on planning and evaluating your marketing activity is found in chapter 9 of Marketing – The essential guide by Antonia Chitty and Victoria Dawson. Lindsey is also included as one of 100 female entrepreneurs showcased in a book due to be published in late 2011/early 2012 entitled: “Start-up – A woman’s guide to running your own business”. This features Lindsey’s journey alongside such luminaries as Cath Kidston and the founders of JoJo Maman Bebe and The Sanctuary.
Marketing Messages
Diversus is a leading disability consultancy that asked us to help with a range of messaging, including: formulating its marketing messages, generating straplines, and re-focussing web copy.
Reader offers / Advertorials
As part of the campaign to promote the launch of The Mumpreneur Guide, by Antonia Chitty, we arranged for a reader offer to be run on the BabyCentre website for December 2009.
Media Coverage
To see examples of media coverage we have achieved for clients, take a look at our results page.
Testimonials
The testimonials given by our clients explain our results in real terms far better than any coverage list can – have a read of what happy Bojangle clients have to say about the results we achieved and what this meant for their businesses.
