From our blog
CIPR Excellence Awards – week 1 of judging
That’s the first week of three for the CIPR Excellence Awards judging over, with 9 categories now judged and the winners chosen (although the names of the winners are top secret until the Awards dinner on 3rd June). It has been a great week and one of firsts. Never before have we had a guide [...]
CIPR Excellence Awards – my story
Since 2006 I have been involved in the judging process of the CIPR Excellence Awards. My role is the independent facilitator which means I sit on the judging panel for each of the 28 categories – this year that means 163 interviews over 15 days. Phew! This is a really enjoyable client – it is [...]
How to write a simple social media strategy in 8 steps
Hands up if you have a social media strategy in place. My guess is that there are relatively few readers of this blog post waving their hands in the air shouting: “I do. I do. Me. Over here!” However, there will be a lot of people out there hiding behind something, anything, as they know [...]
Your Ultimate Desired Result
Have a clear idea of what you want your marketing to achieve – your Ultimate Desired Result. In other words, what you can see at the top of the mountain in front of you. By keeping in mind what you ultimately want to achieve you will find it much easier to work out what marketing [...]
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