Download this guide to create your own strong Member Value Propositions and increase your recruitment and retention rates
Thriving membership organisations put member needs front & centre of what they do and how they think. These are the organisations who base their strategy on the three cornerstones of: Recruitment - Retention - Relationships.
PR is how you build and nurture relationships with the people you need to influence the opinion of to change their behaviour.
Membership Marketing is about putting members front & centre of what you do to convince them to join or stay in membership.
Many membership organisations run award programmes (or should do) as they are a highly effective way to promote & reward expertise.
Lindsey is an award-winning PR Consultant with over 25 years experience. A Chartered PR Practitioner and Board member at the Chartered Institute of Public Relations (CIPR), Lindsey specialises in providing consultancy and strategic PR solutions for professional bodies and trade associations.
LinkedIn: Lindsey Collumbell
You work for a membership organisation and want someone who understands the sensitivities of working alongside volunteers and the intricacies of representing members.
You want someone who understands and speaks the same language as your board / council / senior management team and is not afraid to stand their ground when they think a decision will adversely affect the reputation of your organisation.
You have a specific project or a resource shortfall and are looking for an experienced PR professional.
I am that person. I am one of a small band of PR consultants who understand membership organisations, understand public relations and importantly, how to make the two work together.
If you have a short-term requirement, I provide a senior-level interim solution. This is usually on a part-time basis, but if you require full-time cover, please enquire as my availability is dependent on other client commitments at the time.
Do you have a one-off project to be completed independent of your in-house team? Need a communications strategy for an initiative? An audit of a client's communications activity? Perhaps a project to be managed / delivered?
I take on non-executive director roles and act as a sounding board for decisions with an eye on how they will impact your organisational reputation and relationships.
You may need an extra pair of hands for tactical delivery of a project. Your need may be for copywriting, social media content, staff training, brainstorm facilitating.
Contact me to kick things off - have a chat about your recruitment, retention, relationships, reputation and results.